Marketing Effectiveness

The Marketing Effectiveness Report is a critical document that analyzes data from marketing campaigns to measure progress towards goals and guide future strategies.

On the Nobi Pro administration page, to monitor the Marketing Effectiveness Report, go to Section Overview -> Performance Tracking -> Marketing Effectiveness Report. This report provides detailed information on the following aspects:

1. Marketing performance dashboard

• Revenue:

  • Revenue - value

  • Growth - compared to last week

• Marketing cost:

  • Marketing cost - value

  • Growth - compared to last week

• Cost per lead:

  • Average cost per lead

• Cost per order:

  • Average cost per order

• Confirm order rate:

  • Confirm order rate

  • Growth - compared to last week

2. Statistics by branch

3. Marketing campaign list

1. Campaign's name

2. Product

3. Manager

4. Ads channels

5. Ads Budget

6. Click quantity

7. Number of orders

8. Cost/lead

9. Cost/order

10. Confirm order rate

11. Sales

12. Sales after discount