> For the complete documentation index, see [llms.txt](https://helpv2.nobi.pro/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpv2.nobi.pro/customer/customer.md). # Customer In business, the flow of customers coming and going is never fixed. However, managing customers effectively, acquiring new customers, and retaining existing ones is always the most challenging aspect for entrepreneurs. To achieve this, you first need to manage your customers effectively. With smart search tools and filters for various statuses, you can analyze and form lists of new customers and loyal customers to develop appropriate customer care strategies for each group. This will help drive the acquisition of new customers and the retention of existing ones. The customer list is always updated when you add new customers through order creation or manually adding new customers. At the Nobi Pro admin page, to monitor and manage customers, go to **Customer -> All.** The customer list is always updated when you add new customers through order creation or manually add new customers. The interface will be displayed as shown below:
The customer feature of Nobi Pro will help you perform operations such as: * Add new customers * Manage customers * View customer details * Export customer files * Transfer customers to different groups * Convert to leads * Change the person in charge * Transfer branches * Share branches * View customers' purchase history. Let's explore each feature right now!